I created a fully custom site experience and identity for Contra, helping them validate the concept for Indy AI — their brand new feature. The goal was to craft an identity and site that felt captivating and fresh, but still approachable, making AI feel inviting rather than overly tech-forward. Key features included a responsive liquid glass orb centerpiece, a layered zoom-through scroll experience, and seamless gradient/orb transitions throughout. These were intentionally built to captivate viewers, convey a sense of fluid evolution, and clearly communicate the product’s promise. A standout element was the morphing orb — visualizing change, growth, and intelligence — symbolizing the core functionality of the AI itself. It was such a pleasure getting to work with Ben, Erin and the contra team on this and I am so happy that I got to play apart in this product which I think might be the best example of what an AI feature should be.